Soapbox & Matchroom Boxing Extend Partnership to Elevate Boxing Stars
Soapbox, a leading communications agency, has deepened its accomplished relationship with Matchroom Boxing, continuing to provide strategic public relations support for their world-class roster of boxers. This extended partnership builds upon a collaboration that initially began in 2015 and formally solidified in 2018.
The core focus remains on amplifying the reach of Eddie Hearn‘s stable of British boxing talent. Simultaneously, Soapbox will navigate the dynamic landscape of live boxing broadcasts on DAZN, ensuring maximum exposure for matchroom’s events.
Strengthening the Connection: A Secondment to Soapbox
A key element of this renewed agreement involves Daniel Barnard, Matchroom’s long-serving Head of Media. He’s joining the Soapbox team as a Senior Account Manager for a one-year secondment. This move will inject valuable experience into soapbox’s client portfolio, benefiting a diverse range of brands.
A Portfolio of Sporting Giants
Soapbox’s impressive client list speaks to their expertise in the sports and entertainment industries. They currently represent prominent names and organizations including:
* Formula E
* Red Bull
* Professional Darts Corporation
* World Nineball Tour
* Anthony Joshua
* Luke Littler
* Jamie Chadwick
Industry Leaders Share Their Perspectives
Andy Bell, Managing Partner at Soapbox, expressed his enthusiasm for the continued partnership. He highlighted the strong relationship with Barry, Eddie, and Frank Hearn, acknowledging their support and trust in Soapbox’s capabilities.
Ross Garritty, Chief marketing Officer at Matchroom Boxing, emphasized the need for proactive and creative promotion in today’s crowded sports and entertainment market. He articulated that their strategy with Soapbox is “fighter first,” recognizing that a boxer’s success outside the ring contributes to the overall success of Matchroom Boxing.
Garritty further explained that Soapbox functions as a seamless extension of the Matchroom team, offering a close-knit and highly effective agency solution.
Matchroom’s Netflix Series: “The Greatest Showmen”
This declaration follows Matchroom Boxing CEO frank Smith’s recent appearance on The Game Plan podcast. He discussed Matchroom’s compelling new Netflix series, The Greatest Showmen, offering listeners an inside look at the world of professional boxing.
Listen to the full episode on Spotify
This partnership demonstrates a commitment to innovative PR strategies and a shared vision for elevating the profile of boxing and its athletes. You can expect to see continued growth and exciting developments as Soapbox and Matchroom Boxing work together to captivate audiences worldwide.
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