From Labubu to Anime IPs: The Rise of Plush Bag Charms as a Gen Z Fashion Trend
Walk through the shopping districts of Shanghai or the campuses of Beijing today, and you will notice a distinct trend adorning the backpacks of Gen Z and Millennials: an array of plush charms and vinyl figures. These “bag charms,” or bao gua, have evolved from simple accessories into high-demand fashion statements, blending the worlds of … Read more