Why Gen Z is Drinking Less Alcohol: Trends and the Rise of Non-Alcoholic Beverages
Young adults in Puerto Rico and across the globe are increasingly choosing to abstain from alcohol, a behavioral shift that is reshaping the beverage industry and challenging long-standing social norms. Data indicates that Gen Z—the cohort born roughly between 1997 and 2012—is consuming alcohol at lower rates than previous generations, favoring functional beverages and non-alcoholic … Read more