Telangana & BookMyShow partner to Amplify India’s Concert Economy
Telangana Tourism has inked a Memorandum of Understanding (MoU) with BookMyShow, signaling a major push to elevate live entertainment and bolster the concert economy within the state. This collaboration aims to transform cities like Hyderabad into premier destinations for both national and international performances.
through BookMyShow live, the experiential entertainment division of BookMyShow, the partnership will focus on creating opportunities and fostering growth across related industries like hospitality, retail, and travel. The official signing took place at the Telangana Tourism Conclave 2025, with Ashish Hemrajani, Founder and CEO of BookMyShow, and Jayesh Ranjan, Special Chief Secretary, Telangana Tourism, at the helm. Chief minister Revanth Reddy Garu was also present,underscoring the government’s commitment.
Strengthening the Concert Infrastructure
Hemrajani emphasized the core objectives of the MoU. It aims to strengthen the infrastructure surrounding concerts, enable more performances by renowned artists, drive skill development initiatives, and uplift the local ecosystem.
He expressed optimism about collaborating with the Telangana government to shape the future of the concert economy. by working with forward-thinking states like Telangana, they can deliver world-class experiences for fans while creating a sustainable impact on local economies.
Expanding Beyond Metro Cities
This partnership reflects BookMyShow’s broader strategy to supercharge India’s concert scene, extending its reach beyond major metropolitan areas. Last year, a similar MoU with the Assam government paved the way for international acts like post Malone to perform in the northeast.
Moreover, BookMyShow brought coldplay’s ‘Music Of The Spheres’ concert to Ahmedabad, which became India’s largest ticketed stadium concert. An associated report revealed a meaningful economic boost of INR 392 crore to Ahmedabad’s economy.
Hyderabad: A Rising Concert hub
Hyderabad has already established itself as a destination for global music icons, previously hosting performances by Ed Sheeran and Alan Walker.Now, with this new partnership, the city is poised to attract even more international talent.
Here’s what you can expect from this collaboration:
* Increased Investment: Expect greater investment in concert infrastructure and event management capabilities within Telangana.
* Skill Development: Opportunities for local talent in event production, hospitality, and related fields will expand.
* Economic Growth: The influx of large-scale concerts will stimulate economic activity across various sectors.
* Enhanced Fan experience: You’ll benefit from access to more world-class performances and improved event logistics.
This initiative promises to not only enrich the cultural landscape of Telangana but also position India as a leading destination for live entertainment on the global stage. It’s a win-win for artists, fans, and the local economy alike.
