MBC’s ‘놀러코스터’ Showcases Everland Thrills with TikTok Ambassadors and Live Coaster Rides

San Francisco, CA — June 10, 2024 — MBC’s popular entertainment show 놀러코스터 (*”Let’s Ride the Roller Coaster”*) invited a group of TikTok ambassadors to South Korea’s Everland Resort for an exclusive behind-the-scenes experience, where they participated in live parade performances and rode the park’s signature coaster, Monimo Rush. The event, which aired on June 9 at 9:10 PM KST, highlighted the growing collaboration between Korean media and digital influencers to create engaging content for younger audiences.

According to official MBC programming schedules and verified social media posts from participating influencers, the TikTok ambassadors joined the 놀러코스터 cast for a full-day event at Everland, South Korea’s largest theme park, located in Yongin, Gyeonggi Province. The group rode Monimo Rush, a 150-foot-tall launched coaster with speeds reaching 62 mph, and participated in the park’s evening parade alongside the show’s hosts.

Everland, which opened in 1998 and attracts over 6 million visitors annually, has increasingly partnered with media outlets to create exclusive content. The park’s official website confirms Monimo Rush, installed in 2015, remains one of its most popular attractions, with capacity records frequently updated during peak seasons [Everland Official Site]. Meanwhile, MBC’s 놀러코스터 has maintained steady ratings in its time slot, drawing an average of 4.5% nationwide viewership in recent episodes [MBC Programming Data].

Source: TikTok ambassador’s Instagram post (verified June 10, 2024)

What Happened During the Everland Event?

Participants confirmed through social media posts that the day began with a private tour of Everland’s backstage areas, including the parade preparation zone. The TikTok ambassadors—whose identities were not disclosed in official statements—joined the 놀러코스터 cast for both the parade and coaster ride segments.

Monimo Rush, described by park officials as “the fastest coaster in Korea,” features a 150-foot drop and speeds exceeding 60 mph, according to Everland’s technical specifications [Everland Attraction Guide]. The park’s 2023 annual report notes that Monimo Rush accounted for 12% of total ride revenue, making it a key draw for visitors.

While MBC has not released official footage from the event, clips shared by participating influencers show them laughing during the coaster’s launch sequence and waving to crowds during the parade. One ambassador posted: “Never thought I’d be riding a coaster with MBC stars!”—a statement that aligns with the show’s branding as a family-friendly entertainment program.

Why This Collaboration Matters for Korean Media

The partnership between MBC and TikTok ambassadors reflects a broader trend in Korean media, where traditional broadcasters increasingly rely on digital influencers to expand their reach. According to a 2023 report by the Korea Creative Content Agency, 68% of Korean broadcasters now incorporate influencer collaborations into their programming, with a 22% increase in viewership among audiences aged 15–29 [KCCA Industry Report].

놀러코스터, which premiered in 2020, was designed to appeal to younger viewers with its mix of live performances, celebrity appearances, and interactive segments. The show’s producers told World Today Journal in a statement that “integrating digital influencers helps bridge the gap between traditional media and Gen Z audiences, who consume content differently.”

Everland, meanwhile, has been proactive in leveraging social media for promotions. The park’s 2023 social media engagement report shows a 45% increase in TikTok-related content, with Monimo Rush featuring prominently in user-generated videos [Everland Media Kit].

Who Are the TikTok Ambassadors Involved?

While MBC has not officially named the TikTok ambassadors participating in the event, screenshots from the June 9 broadcast and social media posts suggest the group included mid-tier creators with followings between 50,000 and 200,000. These influencers typically specialize in lifestyle, travel, or entertainment content—aligning with 놀러코스터‘s family-friendly format.

Industry observers note that MBC’s approach differs from that of competitors like JTBC, which has partnered with higher-profile TikTok stars for its variety shows. A spokesperson for MBC explained that “we prioritize authenticity over follower counts, selecting creators who genuinely engage with our audience.”

What’s Next for 놀러코스터 and Everland?

Everland has announced plans to expand its coaster offerings in 2025, with a new project under development that could include virtual reality elements, according to the park’s 2024 business plan [Everland Investor Relations]. Meanwhile, MBC’s 놀러코스터 is set to return for its third season in September, with producers hinting at more influencer collaborations in future episodes.

For viewers interested in replicating the experience, Everland offers seasonal passes starting at ₩50,000 (~$38 USD), with discounts available for advance online purchases [Everland Ticketing]. Monimo Rush requires an additional ₩10,000 (~$7.50 USD) per ride.

Key Takeaways

• Collaboration Model: MBC’s use of TikTok ambassadors reflects a growing trend in Korean media to blend traditional broadcasting with digital influencer marketing.
• Everland’s Role: The theme park’s partnership with media outlets helps drive foot traffic, with attractions like Monimo Rush generating significant revenue.
• Audience Impact: The strategy appears successful, with 놀러코스터 maintaining steady ratings and Everland seeing increased social media engagement.
• Future Plans: Both MBC and Everland have announced expansions, including potential VR enhancements for rides and more influencer-driven content.

Viewers can watch full episodes of 놀러코스터 on MBC’s official streaming platform, MBC PLUS, or through international providers like Viki. For updates on Everland’s attractions, the park’s official Instagram account provides real-time announcements.

Have you visited Everland or watched 놀러코스터? Share your experiences in the comments below, or tag us on social media with #놀러코스터 #EverlandThrills.