Tourisme Montréal Names Dany Pedneault as New Director of Marketing and Communications

MONTRÉAL — Tourisme Montréal has announced the appointment of Dany Pedneault as its new Director of Marketing and Communications, effective September 7, 2026. In this pivotal role, Pedneault will oversee the development and execution of marketing and communication strategies aimed at attracting leisure, business, and sports tourists from around the world. He will lead a team of approximately 15 employees dedicated to positioning Montréal as a premier global tourism destination.

With a background in business administration and international marketing, Pedneault brings extensive experience in digital media and international campaigns. His career spans over 15 years, during which he has contributed to the success of campaigns for prominent organizations such as Tourisme Montréal, the Alliance touristique du Québec, VIA Rail Canada, the Government of Québec, Cogeco, Intact Financial Corporation, and Metro Group. His expertise in digital marketing and customer experience has been recognized with multiple awards, including the Prix Média Infopresse and Media Innovation Awards.

Pedneault’s appointment comes at a critical time for Montréal’s tourism sector, which generated $5.7 billion in economic impact in 2025, with over $3 billion coming from international markets, according to recent data from Tourisme Montréal. The organization is also preparing for the launch of its 2026 summer season, set to begin May 5, with a major event at New City Gas. This initiative will highlight new attractions, occupancy forecasts, and economic perspectives for the city’s tourism industry.

Why This Matters for Montréal’s Tourism Industry

Tourism is a cornerstone of Montréal’s economy, contributing significantly to job creation and regional development. With the upcoming 2026 FIFA World Cup, Montréal is poised to welcome an influx of international visitors, making strategic marketing and communication efforts essential. Pedneault’s leadership will play a crucial role in ensuring Montréal remains competitive on the global stage.

In addition to his marketing responsibilities, Pedneault will collaborate with external agencies to enhance Montréal’s visibility as a destination for cultural, business, and sporting events. His experience in digital marketing and international outreach aligns with Tourisme Montréal’s goals to attract diverse audiences and sustain long-term growth.

Dany Pedneault: A Career in Digital Marketing and Tourism

Pedneault’s professional journey began at Cossette in 2006, where he helped establish a search marketing unit. He later advanced to Vice President of Customer Experience and Digital Media at Omnicom’s Quebec agencies. His academic background includes a bachelor’s degree in business administration with a specialization in marketing from Université du Québec à Montréal and a certificate in international marketing management from École supérieure de commerce de Lille, France.

His previous roles have included working with over 150 high-profile clients across various industries, demonstrating his ability to deliver impactful campaigns. Pedneault’s appointment reflects Tourisme Montréal’s commitment to leveraging digital innovation and strategic communication to drive tourism growth.

Next Steps for Montréal’s Tourism Sector

With Pedneault’s leadership, Tourisme Montréal is set to launch several initiatives in the coming months, including:

• The official kickoff of the 2026 summer season on May 5, featuring media briefings and promotional activities.
• The relaunch of the Fonds pour les initiatives ponctuelles, supporting projects that enhance tourist experiences and infrastructure.
• Participation in major industry events, such as the Assises du tourisme 2026, scheduled for May 12 at the Palais des congrès de Montréal.

Tourisme Montréal’s strategic direction under Pedneault’s leadership will focus on leveraging artificial intelligence, digital marketing, and partnerships to attract global visitors and sustain Montréal’s reputation as a vibrant and inclusive destination.

Key Takeaways

• New Leadership: Dany Pedneault joins Tourisme Montréal as Director of Marketing and Communications, effective September 7, 2026.
• Economic Impact: Montréal’s tourism sector contributed $5.7 billion in 2025, with over $3 billion from international markets.
• Upcoming Initiatives: Launch of the 2026 summer season, relaunch of the Fonds pour les initiatives ponctuelles, and participation in industry events.
• Strategic Focus: Pedneault’s expertise in digital marketing and international campaigns aligns with Montréal’s goals to attract global tourists.

The next major checkpoint for Tourisme Montréal will be the Assises du tourisme 2026, taking place May 12 at the Palais des congrès de Montréal. This event will provide further insights into the organization’s plans for the year ahead.

For more information, visit the official website of Tourisme Montréal.

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