Bryant Vincent: From Warhawks head Coach to Interim Athletic Director – A Look at ULMS Leadership Transition
The University of Louisiana Monroe (ULM) Warhawks are navigating a period of change, with football head coach Bryant Vincent stepping into the role of interim athletic director following the recent resignation of John Hartwell. This unexpected shift raises questions about the future of ULM Athletics and the challenges – and opportunities – facing Coach Vincent as he balances leading a football program with overseeing the entire athletic department. But what does this dual role meen for the Warhawks, and what can we expect in the coming months?
A Sudden Shift in Leadership
On November 16, 2024, ULM announced that Bryant Vincent would assume the responsibilities of interim athletic director, just one day after john Hartwell’s departure. Hartwell,who served as AD for two and a half years,left to pursue other professional opportunities,according to a university statement.This speedy succession has placed Vincent in a unique position, requiring him to immediately broaden his focus from the football field to the complete oversight of all ULM athletic programs.
Vincent’s Background: A Proven Leader
Bryant Vincent isn’t new to leadership roles. Prior to arriving at ULM, the 49-year-old coach demonstrated his ability to lead during a pivotal moment at the University of Alabama at Birmingham (UAB). In 2022, he served as UAB’s interim head coach after the unexpected retirement of Bill Clark. Under Vincent’s guidance,the Blazers finished with a commendable 7-6 record,culminating in a victory at the Bahamas Bowl – a testament to his ability to stabilize and motivate a team during transition.
His impact at ULM, though in its early stages, is already visible. In his first season (2024), Vincent led the Warhawks to a 5-7 record, marking their best season since 2019. While the program’s overall decade record stands at 15-43 and a bowl appearance remains elusive since 2012, this recent improvement signals a potential turning point.
The Challenges of a Dual Role
Taking on the role of interim athletic director while together serving as head football coach presents significant challenges. The demands of each position are ample, requiring dedicated time, attention, and expertise. Vincent will need to effectively delegate responsibilities, rely on his Associate ADs, and prioritize tasks to ensure both the football program and the broader athletic department continue to function effectively.
According to a recent report by the NCAA, athletic directors spend an average of 65-70 hours per week on their duties, encompassing fundraising, compliance, personnel management, and strategic planning. https://www.ncaa.org/news/2023/10/26/ncaa-athletic-director-work-life-balance-study.html Balancing this workload with the rigorous demands of coaching a Division I football team will be a considerable undertaking.
Beyond Football: Addressing ULM’s Athletic Landscape
while the football program’s performance is a key indicator of athletic success,ULM’s overall athletic performance requires attention. In the 2024-25 season, the Warhawks struggled in other major sports, finishing last in the Sun Belt Conference in both men’s basketball and baseball. Vincent’s interim role necessitates a holistic approach, addressing the needs and challenges of all ULM athletic programs. This includes evaluating coaching staff, assessing facilities, and developing strategies to improve performance across the board.
The Search for a Permanent AD
ULM has initiated a national search for a full-time athletic director. The university will be looking for a candidate with a proven track record in athletic administration, fundraising, and strategic leadership. The success of this search will be crucial in shaping the future of ULM athletics.The ideal candidate will not only possess strong administrative skills but also a deep understanding of the evolving landscape of college athletics, including Name, Image, and Likeness (NIL) regulations and the impact of the transfer portal.
What Does This Mean for the Future?
Bryant Vincent’s appointment as interim athletic director is a temporary solution, but it presents an opportunity for ULM to assess its leadership structure and identify the qualities needed in a permanent AD. Vincent’s ability to successfully navigate this dual role will undoubtedly influence his candidacy for the full-time










