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Updated January 16,2026,14:51:31 PST
Netflix to Maintain 45-Day Theatrical Window for Warner Bros. Films
Netflix’s planned acquisition of Warner Bros. Discovery‘s film and studio assets will not disrupt the traditional theatrical release window, according to Netflix co-CEO Ted Sarandos. In a recent interview with the New York Times, Sarandos committed to a 45-day period of theatrical exclusivity for Warner Bros. films, addressing concerns that the deal would prioritize streaming over cinemas. Source: The New York Times
Addressing theater Owner Concerns
This commitment directly counters speculation that netflix would substantially shorten or eliminate theatrical windows, a concern voiced by theater owners and other studios who fear a rapid shift to streaming could jeopardize the cinema business.Sarandos emphasized that Netflix views theatrical distribution as a valuable component of its business, stating, “We will run that business largely like it is today, with 45-day windows.” He further asserted Netflix’s intention to compete effectively in the theatrical market, aiming to win at the box office.
Reassessing Theatrical Economics
Sarandos revealed that Netflix’s assessment of Warner Bros.’ financial performance revealed a more positive outlook for theatrical revenue than initially anticipated. “The general economics of the theatrical business were more positive than we had seen and we had modeled for ourselves,” he admitted. He clarified that Netflix’s previous lack of investment in theatrical
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