On April 9, 2026, Zendaya and Swiss sportswear brand On unveiled their first co-created collection of footwear and apparel in Zurich, Switzerland. The launch, announced through a press release, introduced a line blending performance technology with everyday style, developed in close collaboration between the actress, her longtime stylist Law Roach and On’s design team. The collection was brought to life through a cinematic campaign film titled Shape of Dreams, directed by Academy Award-winning filmmaker Spike Jonze.
The partnership between Zendaya and On began in June 2024 as a multi-year agreement, with this April 2026 release marking their first jointly designed product line. According to the brand’s statement, the initiative reflects Zendaya’s perspective on modern sportswear—emphasizing versatility, confidence, and effortless wear—combined with On’s expertise in functional design and CloudTec cushioning technology.
The Shape of Dreams film, central to the campaign, presents a surreal visualization of Zendaya’s creative process. In the short film, outfits stretch, shrink, and transform until they reach their final form, symbolizing the evolution of ideas through collaboration. On stated that the film aims to highlight the creative journey behind the collection, positioning the design process as a core element of the launch narrative.
The footwear debut in the collection features the Cloudzone Moon, described by On as a bold update to its Cloudzone silhouette. It includes a breathable mesh upper, supportive heel, added forefoot padding, and a sculpted midsole with next-generation CloudTec cushioning for enhanced softness and stability. A second footwear style, the Cloudtilt Moon, was announced as a follow-up drop scheduled for October 2026, characterized by a softer design and function.
Accompanying apparel pieces include a structured bomber jacket, a sleek studio bodysuit, and a track jacket with matching shorts—all crafted from lightweight, breathable materials intended for everyday versatility. The collection’s focus on detail aligns with On’s design philosophy, aiming to balance function and form through refined silhouettes, color, and texture.
In a statement released with the launch, Zendaya said: “It’s been so much fun to collaborate with Law and the On team on these essentials. We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments. We started with the idea of making people feel confident and effortless, and we built everything out from there. Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole novel dimension.”
The collaboration has been positioned by On as a reflection of its connection to a broad, global community, with Zendaya cited as a defining cultural voice of her generation. Her involvement, alongside Law Roach, was described as bringing an instinctive, expressive, and personal perspective to the partnership, giving the collection its distinctive edge.
Whereas the April 2026 launch was promoted as a premiere for the Zendaya x On co-created line, earlier collaborations between the two had already been released. These include the Cloudzone Moon and Cloudtilt Moon footwear models, which were introduced as part of the “Be Every You” campaign launched in 2024. That campaign explored themes of identity and self-expression, with Zendaya serving as both muse and creative force, shaping the narrative with Law Roach.
On’s broader 2026 spring season featured several other notable collaborations, including a revived capsule with Jil Sander and Puma, as reported by industry publications. However, the Zendaya partnership remained a focal point due to its emphasis on co-creation and storytelling through film, distinguishing it from more traditional celebrity endorsements in the sportswear space.
The Shape of Dreams film premiered alongside the product launch and was distributed through On’s official channels and media partners. Spike Jonze, known for films such as Her and Being John Malkovich, brought his signature surreal style to the project, using visual metaphors to represent the iterative nature of design.
As of April 17, 2026, the collection was available for purchase through On’s website and select retail partners globally. No official sales figures or market performance data had been released by the brand at the time of this report.
Looking ahead, On has indicated that further drops under the Zendaya collaboration are planned, with the Cloudtilt Moon scheduled for October 2026. The brand continues to position the partnership as a long-term creative endeavor, integrating athlete insight, artistic direction, and performance innovation.
For updates on future releases, campaign developments, or detailed product specifications, consumers are encouraged to consult On’s official website and press releases.
What are your thoughts on the blend of performance technology and cinematic storytelling in athlete-led sportswear collaborations? Share your perspective in the comments below and join the conversation.