Diageo, the global leader in alcoholic beverages, is currently recruiting for a Chef(e) de secteur- CHR position based in Angers, France. This role falls within the company’s commercial division focused on the Café, Hotel, and Restaurant (CHR) sector, where professionals are responsible for driving brand presence and sales performance across key hospitality accounts. The position is offered as a permanent contract (CDI) and reflects Diageo’s ongoing commitment to strengthening its market footprint in western France through dedicated sector management.
According to the job description sourced from Diageo’s official careers portal and verified via LinkedIn and Glassdoor listings, the role is located in Angers, a city in the Maine-et-Loire department of the Pays de la Loire region. Diageo emphasizes its heritage rooted in over two centuries of spirits innovation, citing foundational figures such as Arthur Guinness, John Walker, and Elizabeth Cumming as part of its corporate narrative. The company states it was formed in 1997 through the merger of Guinness plc and Grand Metropolitan, though its constituent brands trace back much further—Guinness to 1759 and Johnnie Walker to 1820.
Diageo’s portfolio includes more than 200 brands globally, with 20 featured among the world’s top 100 spirits labels. These include internationally recognized names such as Talisker, Singleton, Zacapa, Don Julio, Tanqueray, and Guinness. The company positions itself as a leader in premium spirits, wine, and beer, operating in over 180 countries and maintaining a strong emphasis on responsible consumption and sustainability initiatives.
The Chef(e) de secteur- CHR role involves managing relationships with on-trade clients, executing promotional campaigns, and ensuring compliance with Diageo’s commercial standards. Candidates are expected to have experience in sales, marketing, or brand management within the beverages or hospitality industry, along with strong negotiation and interpersonal skills. Fluency in French is required, and knowledge of the local Angers market is considered advantageous.
Diageo describes its corporate culture as being guided by core values that promote inclusivity, integrity, and a passion for excellence. Employees are encouraged to collaborate across teams, seize ownership of their roles, and contribute to a work environment where mutual respect and recognition are prioritized. The company highlights its investment in employee development through training programs and internal mobility opportunities.
About Diageo’s Presence in France
Diageo has maintained a significant presence in the French market for decades, distributing its portfolio through a network of regional sales teams and partnerships with distributors. Whereas the company does not operate production facilities in France, its brands are widely available in bars, restaurants, and retail outlets nationwide. Premium labels such as Cîroc, Ketel One, and Buchanan’s are particularly prominent in the on-trade segment, which the CHR sales force supports directly.
In recent years, Diageo France has aligned its strategies with broader European sustainability goals, including reducing carbon emissions across its supply chain and promoting water stewardship. The company has also participated in industry-led initiatives to combat underage drinking and promote responsible serving practices in hospitality venues.
The Angers-based position contributes to Diageo’s western France operations, covering a territory that includes cities such as Nantes, Poitiers, and La Rochelle. Sector managers in this region are tasked with adapting national brand strategies to local consumer preferences and outlet profiles, ensuring that activations resonate with regional tastes and seasonal trends.
Qualifications and Expectations for Candidates
While the job posting does not specify exact years of experience, similar CHR sector roles at Diageo typically require a minimum of two to three years in field sales or brand activation. A background in business, marketing, or hospitality management is often preferred, though equivalent professional experience may be considered. Candidates should demonstrate familiarity with the CHR landscape, including an understanding of outlet classification, promotional mechanics, and retail execution standards.
Strong communication skills are essential, as the role involves regular interaction with bar managers, restaurant owners, and purchasing agents. The ability to analyze sales data, prepare visit reports, and recommend action plans based on performance trends is also expected. Diageo values candidates who show initiative, adaptability, and a results-driven mindset.
The company provides a company vehicle, mobile phone, laptop, and expense coverage for work-related travel. Compensation packages generally include a fixed salary, performance-based bonuses, and benefits such as health insurance, retirement plan contributions, and paid leave in accordance with French labor regulations.
Application Process and Next Steps
Interested applicants are invited to apply through Diageo’s official careers website or via LinkedIn, where the listing is actively promoted. The recruitment process typically involves an initial screening, followed by interviews with the sales manager and possibly a regional director. Candidates may be asked to complete a case study or role-play exercise to assess their commercial aptitude and problem-solving abilities.
As of the latest update, the position has been listed for approximately 11 hours, with Diageo encouraging early applications by noting it aims to review the first 25 candidates promptly. There is no publicly disclosed deadline for applications, but roles of this nature are often filled within four to six weeks of posting, depending on candidate availability and interview scheduling.
For official updates on Diageo’s careers in France, including current openings and company news, candidates can visit the Diageo France careers page or follow its LinkedIn channel. All applications must be submitted through authorized channels to ensure consideration.
Why This Role Matters
The Chef(e) de secteur- CHR position plays a vital part in connecting Diageo’s global brand portfolio with local consumers in the hospitality setting. By managing relationships with bars, restaurants, and hotels, sector professionals help ensure that products are stored, served, and promoted correctly—directly influencing customer experience and brand loyalty. In a competitive on-trade environment, effective sector management can significantly impact volume growth and market share.
the role supports Diageo’s broader mission of celebrating life responsibly. Through training and collaboration with venue staff, CHR representatives help promote proper serving standards, awareness of alcohol content, and inclusive hospitality practices. This aligns with the company’s global goals under its ‘Society 2030: Spirit of Progress’ plan, which includes targets for reducing harmful drinking and advancing diversity, equity, and inclusion.
For individuals passionate about beverages, sales, and relationship-building, this role offers a pathway into a dynamic industry where cultural trends, consumer behavior, and innovation intersect. It also provides exposure to a multinational corporation with a long-standing reputation for quality and heritage in the spirits world.
Those interested in pursuing this opportunity are encouraged to review the full job description on Diageo’s careers portal, tailor their application to highlight relevant experience, and prepare to discuss how they can contribute to the team’s success in Angers and the wider western France market.
Diageo continues to evolve its commercial approach in response to shifting hospitality trends, including the rise of low- and no-alcohol alternatives, experiential drinking occasions, and digital engagement in venues. Sector managers are expected to stay informed about these developments and adapt their strategies accordingly.
As the recruitment process moves forward, candidates should monitor their applications through the official portal and remain responsive to communications from Diageo’s hiring team. Successful applicants will join a workforce committed to excellence, integrity, and the enduring legacy of some of the world’s most beloved drink brands.
If you have insights or experiences related to working in CHR sales, brand management, or the spirits industry in France, we welcome your perspectives. Share your thoughts in the comments below, and consider passing this article along to others who may be interested in career opportunities with Diageo or similar organizations in the beverage sector.