Disney+ has launched a temporary promotional discount across its subscription tiers in international markets ahead of the upcoming streaming arrival of the sequel The Devil Wears Prada 2. The platform introduced rate reductions for both new customers and returning former subscribers seeking to access its entertainment library during the summer months. According to platform details published ahead of the campaign, the promotional pricing remains active through Tuesday, July 28, offering reduced monthly fees across three distinct service tiers for an initial three-month promotional period.
The pricing initiative arrives as major subscription streaming services compete for audiences during the summer viewing window by pairing discounted rates with high-profile releases. Under the promotional structure, the Standard with Ads tier drops to 4.99 euros per month, the ad-free Standard plan lowers to 7.99 euros per month, and the top-tier Premium plan becomes available at 10.99 euros per month. Unlike similar campaigns from competing services that typically restrict discounts exclusively to users who previously canceled their accounts, this promotional window explicitly includes both first-time subscribers and past members looking to rejoin the service.
Following the conclusion of the three-month promotional term, billing automatically reverts to the standard monthly rate corresponding to each chosen tier.
The Streaming Arrival of The Devil Wears Prada 2
A primary catalyst for the current promotional push is the addition of The Devil Wears Prada 2 to the Disney+ library, scheduled for a July 29 release. The feature film follows its theatrical run by transitioning directly to subscription streaming, serving as a marquee title for the platform’s summer content strategy.
Nearly twenty years after the 2006 release of the original film adaptation based on Lauren Weisberger’s novel, the sequel reunites core cast members including Meryl Streep as Miranda Priestly and Anne Hathaway as Andy Sachs. Emily Blunt and Stanley Tucci also reprise their respective roles from the original production. The expanded ensemble introduces new cast members including Kenneth Branagh, Lucy Liu, Justin Theroux, and Simone Ashley, building upon the fashion industry universe established by the original film.
Subscribers seeking to view the sequel can access both the new release and the original film within the platform’s catalog, provided they secure their subscription before the July 28 promotional deadline.
Subscriber Eligibility and Promotional Deadlines
The current discount structure targets a broad consumer base by removing standard re-enrollment barriers.
Subscribers who opt for any of the three tiers—Standard with Ads, Standard, or Premium—lock in the reduced rate for ninety days from the date of activation.
The promotional window closes on July 28, one day prior to the July 29 catalog debut of The Devil Wears Prada 2. Viewers can monitor official platform channels and subscription portals for further updates regarding account management and regional availability.
Keep reading