LaVita Takes Center Stage as New Presenting Sponsor of the Four Hills Tournament
LaVita has significantly deepened its involvement with one of ski jumping’s most prestigious events, securing the presenting sponsorship of the Four Hills Tournament beginning with the 2025-2026 season and continuing through 2029-2030. This represents a considerable upgrade from thier previous role as a main sponsor last season.
The expanded partnership will provide LaVita with prominent brand visibility throughout the entire Four Hills series. You can expect to see their branding in key moments during broadcasts, maximizing exposure to a global audience.
Specifically, LaVita’s logo will be featured on the athletes’ bibs during the iconic Epiphany Jump in Bischofshofen. This is a particularly high-profile placement, given Bischofshofen’s status as a cornerstone competition within the ski jumping world.
Previous presenting sponsors have included well-known names like online betting firm Bet-at-home and Polish sportswear brand 4F. LaVita joins a strong roster of supporters for the tournament.
Currently, other major sponsors contributing to the Four Hills Tournament include Bauhaus, Veltins, Hormann, and Liqui Moly. these partnerships demonstrate the continued appeal and commercial value of this historic event.
Infront, the agency managing the sponsorship and media rights, has also recently extended its long-standing relationship with the Badminton World Federation (BWF). They’ve secured an eight-year extension to continue distributing all media and sponsorship rights for the BWF.
I’ve found that consistent investment in key sporting events like the Four Hills Tournament is a smart strategy for brands looking to build recognition and connect with passionate fans. Hear’s what works best: strategic visibility and association with a celebrated competition can yield significant returns.
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