The internet has a long memory, and a resurfaced clip from a 2015 episode of the E! show “Fashion Police” is once again drawing scrutiny to comments made by television personality Giuliana Rancic about actress Zendaya’s appearance at the Oscars. The controversy, initially sparked by Rancic’s remarks about Zendaya’s locs, highlights a broader conversation about cultural sensitivity and the impact of commentary on public figures.
The incident, brought back to light on social media platform X (formerly Twitter) by user @vickytedije, involved Rancic suggesting that Zendaya’s hairstyle made her “smell like patchouli oil or weed.” This comment ignited a swift and widespread backlash, prompting accusations of racism and cultural appropriation. The resurfacing of the clip underscores the enduring power of social media to revisit and re-evaluate past events, and the lasting consequences of public statements.
The 2015 Controversy: Rancic’s Comments and the Immediate Response
During the 87th Academy Awards in 2015, Zendaya arrived on the red carpet sporting long, faux locs paired with a Vivienne Westwood gown. On “Fashion Police,” Rancic contrasted Zendaya’s style with what she considered the actress’s usual “high-fashion” look. According to a report by People magazine, Rancic stated, “I feel like she smells like patchouli oil. Or weed.”
The comment was immediately criticized as racially insensitive, with many arguing that it perpetuated harmful stereotypes about Black culture and hairstyles. Locs, a hairstyle with deep roots in African and African diaspora cultures, have often been subject to discrimination and prejudice. Rancic’s remark was seen by many as reinforcing these biases. Social media erupted with criticism, with the hashtag #GiulianaRancic trending on X. Zendaya herself responded to the criticism with grace and poise, using the opportunity to advocate for cultural understanding and acceptance.
Giuliana Rancic’s Career and Previous Controversies
Giuliana Rancic has been a prominent figure in entertainment journalism for over two decades. She rose to prominence as a host on E! Entertainment Television, covering red carpet events and hosting shows like “E! News” and “Fashion Police.” Though, her career has not been without controversy.
Beyond the Zendaya incident, Rancic has faced scrutiny for other public statements and alleged feuds with co-workers. The List reports that Rancic has been involved in conflicts with fellow television personalities Kelly Osbourne and Maria Menounos. These disputes, often playing out publicly, have contributed to a perception of Rancic as a sometimes divisive figure in the entertainment industry. She left “Fashion Police” in 2015 following the backlash over her Zendaya comments, and the show was later canceled after further controversies involving other hosts.
The Impact of Social Media and “Cancel Culture”
The rapid spread of the clip on X illustrates the power of social media to amplify past controversies and hold public figures accountable. The term “cancel culture” – the practice of withdrawing support for public figures after they have done or said something considered objectionable or offensive – has become increasingly prevalent in recent years. While proponents argue that it is a necessary tool for social justice, critics contend that it can lead to disproportionate punishment and stifle free speech.
The Rancic-Zendaya incident is often cited as an early example of “cancel culture” in action. The swift and widespread condemnation of Rancic’s comments led to significant professional repercussions, including her departure from “Fashion Police.” The incident sparked a debate about the appropriate boundaries of commentary on personal appearance and the responsibility of public figures to be mindful of the potential impact of their words. The resurfacing of the clip in 2024 demonstrates that these debates continue to resonate today.
Zendaya’s Response and Advocacy
Zendaya responded to the controversy with a measured and thoughtful statement, delivered at the Essence Festival in 2015. She acknowledged the importance of addressing issues of cultural appropriation and the require for greater understanding and respect. She didn’t directly name Rancic, but her message was widely interpreted as a response to the incident. As noted by user @vickytedije on X, Zendaya subtly referenced the incident years later by choosing a different dress for a public appearance, seemingly as a pointed statement.
Beyond this specific incident, Zendaya has consistently used her platform to advocate for diversity, inclusion, and social justice. She has spoken out against racism and discrimination, and has used her influence to promote positive representation of marginalized communities in the entertainment industry. Her advocacy work has earned her widespread praise and cemented her status as a role model for young people.
Giuliana Rancic’s Subsequent Statements and Career
Following the initial backlash, Rancic issued an apology for her comments, stating that she was “not educated on the nuances of locs.” However, some critics argued that her apology was insufficient and failed to fully acknowledge the harm caused by her remarks. She continued to work in television, appearing on various shows and hosting events, but her public image was undoubtedly affected by the controversy.
Rancic has since focused on her work as a fashion designer and entrepreneur, launching her own clothing line with HSN. She remains active on social media, where she shares updates on her career and personal life. While the Zendaya incident continues to be a topic of discussion, Rancic has largely moved on, focusing on her other professional endeavors.
The incident serves as a reminder of the evolving standards of social acceptability and the importance of cultural sensitivity in public discourse. It also highlights the enduring power of social media to shape public opinion and hold individuals accountable for their actions. The resurfacing of this clip, years after the initial controversy, demonstrates that the conversation surrounding these issues is far from over.
As of March 18, 2026, there have been no further official statements from either Zendaya or Rancic regarding the resurfaced clip. The ongoing discussion on social media suggests that the incident will continue to be debated and analyzed for the foreseeable future.
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