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Kendall Jenner Jokes About Exes in Super Bowl Ad
Kendall Jenner is generating buzz for her humorous take on a recurring public narrative: the perceived misfortune that befalls her former romantic partners. The reality star and model stars in a new commercial for Skechers, which playfully references the online joke that her ex-boyfriends often experience a downturn in their careers or public image after dating her.
The “Kendall Jenner Curse” Explained
The term “Kendall Jenner curse” originated on social media, where users noticed a pattern of her ex-boyfriends facing challenges following their relationships with her. Examples cited include NBA players Devin Booker experiencing playoff losses and Ben Simmons struggling with injuries and performance issues after their respective splits with Jenner. While the idea is largely tongue-in-cheek, it has become a popular meme and a running joke among fans.
How the Skechers Ad Plays on the Meme
The Skechers commercial directly addresses the “curse.” In the ad, Jenner is seen walking confidently while a voiceover states, “I’ve been accused of having a bit of a…reputation.” The ad then shows quick cuts of news headlines referencing the struggles of her exes, followed by Jenner shrugging and saying, “They’re just in my past.” She then highlights the comfort and support of her Skechers footwear, implying that she moves on and remains unaffected. Watch the ad hear.