Los Angeles, CA – North West, the 12-year-old daughter of Kim Kardashian and Ye (formerly known as Kanye West), has officially entered the music industry with a record deal signed with Gamma, the independent music company founded by former Apple executive Larry Jackson. The move places her alongside established artists like Mariah Carey, Usher, Sexyy Red, and Snoop Dogg, and comes as her father prepares to release his own album, Bully, through the same label next month.
The signing, confirmed by sources to Rolling Stone and AllHipHop, marks a significant step in North West’s burgeoning music career. Gamma, launched in 2023, has quickly become a contender in the music industry, also distributing Snoop Dogg’s Death Row Records. This partnership further solidifies the label’s growing roster and its commitment to supporting diverse talent.
Early Steps in a Musical Journey
North West’s interest in music isn’t new. She first appeared on her father’s track “Talking / Once Again” in 2024, showcasing her early vocal abilities. Her involvement expanded in 2025 with a featured appearance on FKA Twigs’ song “Childlike Things” from the album Eusexua, where she rapped in both English and Japanese. More recently, she collaborated with Lil Novi, Lil Wayne’s son, on a track titled “Justswagup.” These early collaborations demonstrate a willingness to experiment with different styles and artists, hinting at a versatile artistic approach.
Her debut solo single, “Piercing On My Hand,” released on February 6th, offers a glimpse into her individual sound. The track, produced by Ye and Will Frenchman, features what has been described as “kaleidoscopic plugg production” and introduces North’s signature producer tag, “No-su-cha,” which is the Japanese pronunciation of her name. The song debuted live in Mexico City in January, during one of her father’s performances, captivating an audience of nearly 40,000 fans. The performance also included renditions of Ye’s 2014 song “Only One,” dedicated to North, as well as “Talking” and “Bomb” from his collaborative work.
Gamma: A Rising Force in the Music Industry
Larry Jackson’s Gamma is quickly establishing itself as a significant player in the music industry. The company’s focus on artist independence and innovative distribution strategies has attracted a diverse range of talent. By signing both Ye and North West, Gamma is demonstrating its ability to work with established artists and nurture emerging stars. The label’s success is built on a foundation of data-driven insights and a commitment to providing artists with the resources they need to thrive.
Gamma’s roster includes a mix of established and rising artists, including Mariah Carey, Usher, Sexyy Red, and Snoop Dogg. This diverse lineup reflects the label’s broad appeal and its ability to cater to a wide range of musical tastes. The company’s approach to artist development is focused on empowering creators and providing them with the freedom to explore their artistic vision.
Beyond Music: Expanding the North West Brand
North West’s ambitions extend beyond music. Her mother, Kim Kardashian, has reportedly filed for multiple trademarks for a fashion and accessories company called “NOR11” in January, according to People magazine. This move suggests a broader strategy to build a comprehensive brand around North West, encompassing both music and fashion. The trademarks cover a range of products, including clothing, accessories, and footwear.
The development of the “NOR11” brand aligns with a growing trend of celebrity-owned fashion lines. Kim Kardashian has previously launched successful fashion ventures, and this new venture with North West represents a continuation of that strategy. The trademarks indicate a long-term commitment to building a sustainable and recognizable brand identity.
The Influence of Ye and a New Generation of Artists
Ye’s influence on North West’s musical development is undeniable. He co-produced her debut single, “Piercing On My Hand,” and has provided her with opportunities to perform alongside him on stage. Ye has publicly credited North with inspiring his creative revival, suggesting a collaborative and supportive relationship. This dynamic highlights the potential for intergenerational artistic collaboration and the power of family influence in the music industry.
North West’s emergence as a young artist also reflects a broader shift in the music landscape. A new generation of artists is challenging traditional norms and embracing innovative approaches to music creation and distribution. Social media and streaming platforms have empowered young artists to connect directly with their fans and build their own audiences. North West’s ability to leverage these platforms and connect with a global audience positions her for success in the evolving music industry.
The release of Ye’s upcoming album, Bully, on March 20th, through Gamma, will further amplify the label’s profile and provide a platform for both established and emerging artists. The album is highly anticipated by fans and industry observers alike, and its success will likely have a ripple effect throughout the music community.
As North West embarks on her musical journey, she is poised to become a significant force in the industry. Her talent, combined with the support of her family and the resources of Gamma, positions her for a promising future. The coming months will be crucial as she continues to develop her sound and build her fanbase.
The next key date to watch is March 20th, with the release of Ye’s Bully album via Gamma. Further updates on North West’s debut album and future projects are expected to be announced through Gamma’s official channels. Readers are encouraged to share their thoughts and reactions to this developing story in the comments below.