ReFa Partners with TWICE World Tour in Japan at MUFG Stadium
Beauty technology brand ReFa has announced its partnership as an official sponsor for TWICE’s THIS IS FOR WORLD TOUR IN JAPAN, specifically supporting the performances at MUFG Stadium (Japan National Stadium) in Tokyo. The collaboration will feature a dedicated ReFa booth at the venue during the concert dates of April 25, 26, and 28, 2026, offering fans interactive experiences and exclusive promotions.
According to official announcements from MTG, the parent company of ReFa, the brand will establish a special exhibition space near Gate B of MUFG Stadium. The booth will operate daily from approximately 9:00 AM to 8:30 PM across the three concert days, subject to potential adjustments based on on-site conditions. Visitors will have the opportunity to experience ReFa’s latest beauty devices firsthand, participate in promotional activities, and access limited-edition merchandise tied to the tour.
The partnership includes a raffle component accessible to registered members of Club Aira, ReFa’s loyalty program. Participants who sign up for free membership will be eligible to enter draws for ReFa products, exclusive branded goods, and TWICE-signed memorabilia. All participants visiting the booth will receive a complimentary sticker as a token of appreciation, regardless of raffle entry status.
In addition to the on-site activation, ReFa confirmed that new product launches tied to the collaboration will begin rolling out in late May 2026 through Club Aira channels, with broader market distribution expected afterward. Specific details about the products and prize structures for the raffle are expected to be released closer to the event dates.
The MUFG Stadium performances are part of TWICE’s broader THIS IS FOR WORLD TOUR IN JAPAN, which includes additional dates and venues across Japan. The tour has generated significant attention not only for its musical performances but also for associated fan experiences such as live viewings in cinemas and exclusive streaming partnerships. Notably, U-NEXT has secured exclusive rights to stream the April 28 concert live, while select theaters nationwide will host live viewings on both April 26 and April 28, 2026.
These developments reflect a growing trend of cross-industry collaborations between K-pop acts and lifestyle brands, particularly in the beauty and wellness sectors. By aligning with globally recognized artists like TWICE, companies such as MTG aim to enhance brand visibility among international youth demographics while offering fans tangible, interactive touchpoints beyond the concert itself.
As the concert dates approach, official updates regarding the ReFa booth operations, product availability, and participation guidelines will be communicated through MTG’s corporate channels and ReFa’s official website and social media platforms. Fans planning to attend the MUFG Stadium shows are encouraged to verify details directly from authorized sources to ensure access to the full range of experiences offered.
For ongoing coverage of entertainment-industry partnerships, technology integrations in live events, and global fan engagement strategies, continue to follow World Today Journal’s dedicated sections on culture, technology, and lifestyle innovation.
Have thoughts on brand collaborations in live music or experiences at recent concerts? Share your perspective in the comments below and help keep the conversation going.