#Continental #Top #Sponsor #Giro #dItalia #Tirreno
Rome, 4 May. (Adnkronos) – Continental, a leading company in the production of automotive tires and technologies, participates as Top Sponsor and official tire in the 107th edition of the Giro d’Italia. The historic ‘Corsa Rosa’ therefore has a new ally, committed to promoting fundamental values such as road safety, technological innovation and sustainability. A participation which, in addition to the actual Giro d’Italia, is also demonstrated by the support for the Giro-E, a non-competitive race that takes place on the same stages as the Giro, reserved for electric bikes. “These are our main values - underlines the Communication & Event Manager of Continental Italia, Giorgio Cattaneo, during the inaugural day of the Giro d’Italia Village, organized in the central Piazza Vittorio Veneto in Turin. “Safety is a fundamental element for the community of cyclists – observes Cattaneo. Communicating through a platform with people sensitive to security issues helps us to get our awareness messages on security issues sooner and better. Sustainability – he adds – is our other value and obviously the bike is intrinsically a means of sustainable individual communication because it does not pollute, it has no emissions and therefore bicycles, especially the electrified ones that can be seen at the Giro-E, are one of the means of individual transport, especially within large cities and large urban centres, which will characterize the future of our cities”. Another fundamental point of ‘Continental-thought’ is the constant research in the field of innovation which also represents one of the central pillars of the company. Hence the presence of the New AllSeasonContact2, the latest generation product preferred for electric vehicles, as certified by the EV marking on the sidewall, and at the top of the market for mileage, low rolling resistance and safety in every situation. weather conditions. “Our products physically run the race – observes Cattaneo – because we equip many teams that use our tires and then we equip the fleet of Toyota electrified cars with our flagship product which is the AllSeasonContact2, a new product that is already receiving great public approval, consumers really like it. Products specifically designed and optimized for electric and hybrid vehicles and therefore their performance supports the characteristics of these vehicles in a very effective and efficient way”. Finally, Team Continental has many expectations for this cycling competition: “We are enthusiastic about this adventure” , concludes the Communication & Event Manager of Continental Italia. “They are always beautiful moments of discussion and contact with people and we really like this aspect of cycling which in fact represents a sort of popular celebration”. two wheels does not end here. In fact, for the second season, Continental is also present as Official Supplier and Mobility Partner at the great Classics of Italian cycling signed by RCS Sports”.
