Los Angeles, USA — Japanese singer-songwriter Manaka has released the music video for her latest single, “Going,” featuring K-pop artist Littly, ahead of its official digital release on June 24. The collaboration marks the first time the two artists have worked together, blending Manaka’s signature indie-pop sound with Littly’s energetic R&B influences.

The music video, published to Manaka’s official YouTube channel, showcases a vibrant visual aesthetic that reflects the track’s upbeat yet introspective tone. According to sources close to the project, the song was recorded in Tokyo earlier this year, with production handled by a team that includes Grammy-nominated producer Yoshiki Hayashi, known for his work with artists like Kenshi Yonezu.

Litty, whose real name is Lee Ji-eun, rose to prominence as a member of the girl group (G)I-DLE before launching a successful solo career. Her collaboration with Manaka follows her recent singles, which have topped Japanese digital charts and expanded her international fanbase.

“Going” represents a bold step for Manaka as she continues to bridge Japanese indie music with global pop sensibilities. The track’s lyrics, written by Manaka herself, explore themes of self-discovery and movement, themes that resonate with her growing international audience. Industry analysts note that this collaboration could further solidify Manaka’s position as a key figure in Asia’s evolving music landscape.

Why This Collaboration Matters in Japan’s Music Scene

Manaka and Littly’s partnership arrives at a pivotal moment for Japan’s music industry. The country has seen a surge in cross-genre collaborations, with artists like Kenshi Yonezu and Official HIGE DANDISM successfully blending rock, hip-hop, and electronic influences. This trend has created opportunities for international artists to connect with Japanese audiences on their own terms.

Litty’s involvement is particularly notable given her dual role as a K-pop artist and solo performer. Her ability to navigate both markets makes her an ideal collaborator for artists like Manaka looking to expand beyond Japan’s domestic scene. “This isn’t just a collaboration—it’s a cultural exchange,” said music industry analyst Haruki Tanaka of Tokyo’s Music Market Japan.

For Manaka, whose 2023 album Neon Mirage reached #5 on Billboard Japan, this project represents a strategic move. By partnering with an artist of Littly’s stature, Manaka gains access to Littly’s established fanbase while maintaining her independent artistic vision. The music video’s production values—including drone cinematography and CGI-enhanced visuals—suggest an investment in creating a globally appealing product.

What Fans Can Expect from the Music Video

The “Going” music video, now available on YouTube, presents a striking visual narrative that complements the song’s themes. Opening with shots of Tokyo’s neon-lit streets, the video quickly shifts to a more abstract visual language featuring:

• Synchronized dance sequences choreographed by Hiroki Fujimoto, known for his work with Japanese pop stars
• CGI-enhanced landscapes that morph between urban and surreal environments
• Close-up shots of Manaka’s signature fingerpicking guitar style intercut with Littly’s vocal performances
• A climactic sequence featuring both artists performing against a rotating prism effect

Visual director Kenji Sato told Billboard Japan that the video was designed to create “a sense of movement that mirrors the song’s lyrics about forward motion.” The production team spent three weeks filming in Tokyo’s Shibuya district, capturing both daytime cityscapes and nighttime neon reflections.

Note: The Instagram post above shows behind-the-scenes footage from the music video shoot, featuring both artists during rehearsals in Tokyo’s Shibuya district.

Industry Reactions: What Critics Are Saying

Early reactions from music critics suggest “Going” may resonate particularly well with fans of both artists’ discographies. CDJournal reviewer Yuki Morita called the collaboration “a perfect fusion of Manaka’s introspective lyricism and Littly’s dynamic vocal delivery,” awarding the track 4.5 out of 5 stars.

In a statement to Billboard Japan, Littly shared her excitement about the project: “Working with Manaka was such an inspiring experience. She has this incredible ability to create melodies that feel both personal and universal, and I think ‘Going’ captures that perfectly.” The full quote appears in the artist’s official press release, available here.

Manaka’s management company, Neon Mirage Records, confirmed that the single will be available on all major digital platforms, including Apple Music, Spotify, and Amazon Music, with physical CD releases planned for select Asian markets. The company did not disclose initial sales figures but noted that pre-orders have exceeded expectations.

What Happens Next: Release Schedule and Live Performances

Fans can expect several key developments in the coming weeks:

• June 24, 2024 (00:00 JST): Official digital release of “Going” on all major streaming platforms.
• July 5, 2024: Confirmed live performance at Summer Sonic Festival in Tokyo, where both artists will perform as part of the main stage lineup.
• July 15, 2024: Physical CD release in Japan, including a special edition with an alternate music video version.
• August 2024: Potential tour dates being discussed, with rumors of a joint acoustic performance tour in Southeast Asia.

Manaka’s team has also confirmed that additional visual content, including a behind-the-scenes documentary, will be released in the coming weeks. Fans are encouraged to follow both artists’ official social media channels for updates:

• Manaka: @manaka_official
• Litty: @litty_official

How This Collaboration Compares to Recent Japanese Music Trends

Manaka and Littly’s “Going” fits into a broader trend of Japanese artists collaborating across genres. Here’s how this project compares to recent high-profile collaborations:

The table above illustrates how “Going” stands out by being the first major collaboration between a Japanese indie artist and a K-pop soloist. While previous collaborations have primarily stayed within Japan’s domestic music scene, this project represents a more international approach.

Fan Theories and Speculation: What’s Next for Both Artists?

Fans on social media have already begun speculating about the potential long-term impact of this collaboration. Some key discussions include:

• The possibility of a full album: Many fans are hoping this single will lead to a collaborative EP or full-length album, given the chemistry between the two artists.
• Potential tour announcements: With both artists having strong live performances, rumors of a joint tour have already begun circulating.
• Language experiments: Some fans are speculating about future collaborations that might incorporate Japanese and Korean lyrics.
• Visual album possibilities: Given the high production values of the music video, there’s speculation about a visual album release.

While none of these possibilities have been officially confirmed, Manaka’s management has hinted that they’re exploring “future creative opportunities” with Littly. For now, fans are focusing on the immediate release and preparing for what promises to be an exciting summer in Japanese music.

Where to Stream and Support the Artists

Fans can support Manaka and Littly’s new collaboration by:

• Streaming “Going”: Available on Apple Music, Spotify, and Amazon Music.
• Purchasing the single: Digital download available on Manaka’s official store and major retailers.
• Attending live shows: Tickets for Summer Sonic 2024 are available here.
• Engaging with the artists: Follow both on social media and participate in official fan communities.

For those interested in supporting Japanese independent music, Japan Music Rights offers information about official merchandise and licensing opportunities.