From 1942 to TikTok: How a Traditional Galician Business Became a Digital Leader
The Galician Haberdashery Outperforming Inditex on TikTok—Except for Zara In the fast-paced world of social media commerce, a small, family-run haberdashery in Galicia, Spain, has quietly grow one of the region’s most unexpected digital success stories. Founded in 1942, Mercería Rosa—a traditional sewing and textile shop in the coastal town of Viveiro—has leveraged TikTok to … Read more