Lisa Hogan, best known for her appearances alongside Jeremy Clarkson on the Amazon Prime series Clarkson’s Farm, has been confirmed as the host of ITV’s new dating show Farming for Love. The announcement marks the return of the Farmer Wants a Wife format to British television after a 17-year absence, with Hogan taking on the role of guiding rural singletons in their search for companionship.
The show, which follows farmers as they invite potential partners to live and work on their farms, aims to provide an authentic look at both modern dating and the realities of 21st-century agriculture in the UK. Hogan, who is 51, expressed enthusiasm for the project, emphasizing the honesty that comes from forming relationships in a farming environment where there is “no hiding.”
According to ITV, the series will feature four farmers—three men and one woman—representing different regions and farming backgrounds across Britain. The participants include Guy, a 29-year-old beef farmer from Wiltshire. George, also 29, from Wrexham; Chris, a 68-year-old farmer from North Yorkshire who is seeking love again after the death of his wife; and Dana, a 24-year-old dairy farmer with five years of industry experience.
Hogan’s involvement brings a personal connection to the agricultural world, having gained public recognition through her role in Clarkson’s Farm, which documents life at Jeremy Clarkson’s Diddly Squat Farm in the Cotswolds. Her familiarity with rural life and relationships within that context positions her as a relatable guide for the show’s participants.
Speaking on ITV’s This Morning, Hogan encouraged viewers to apply for the show or nominate friends and family, saying, “There are lots of farmers out there looking for love and we have four people who are just gorgeous.” She highlighted the emotional depth the series aims to capture, noting that shared experiences like checking cattle or assisting with calves can foster meaningful connections.
The revival of the farming dating format comes nearly two decades after the original Farmer Wants a Wife aired its final UK series on Channel 5 in 2009. That show, which originated from a Country Living magazine feature, had previously enjoyed international success, being adapted in over 30 countries. Its return under the new title Farming for Love reflects ITV’s effort to refresh the concept for a modern audience while retaining its core premise.
Applications for the show are now open, with interested individuals directed to apply via ITV’s official channels. Prospective participants can learn more about the featured farmers through the show’s Instagram page, where introductions and updates are being shared.
As the series prepares for broadcast, it joins a growing trend of niche dating programs that focus on specific lifestyles or professions, offering participants the chance to find partners who understand their unique daily realities. For Hogan, hosting Farming for Love represents a new chapter in her television career, building on her established presence in factual entertainment while stepping into a solo presenting role.
Viewers eager to follow the development of Farming for Love can stay updated through ITV’s official announcements and the show’s social media platforms, where further details about episode airtimes and behind-the-scenes content are expected to be released in the coming weeks.